Tanya Pankratz

Tanya Pankratz is currently the fractional VP of Marketing at ArcQubit, shaping the company’s brand, messaging, and go-to-market frameworks.

With two decades of agency and in-house experience, she has led creative, marketing, and operations teams across industries from technology to manufacturing and services.

Tanya specializes in translating complex concepts into clear, scalable market strategies and building the systems that connect story, data, and business growth.

A magna cum laude graduate of the University of Wisconsin–Stout, she’s driven by a belief that strategy and creativity are most powerful when they move in tandem to accelerate innovation and adoption.